Launching a successful campaign on social media requires a well-constructed PLN planned ahead. I would argue that the process is similar to creating an online discussion group subjected to interest. At the beginning of January this year, I wanted to create a reading club to push myself to read more and create a space for discussion that can open my view. Before starting the club, I first went on Twitter and initiated a few topics related to reading. By communicating with some of the participants, I invited them to join my online reading club on Wechat. I believe that common interests are the most crucial in creating online activities. As initiators, we can use social media platforms to express and promote our ideas to attract those who hold similar beliefs. Being the one who takes a stand also demonstrates your leadership in others’ eyes, which is essential in launching campaigns. Ask and listen are another set of tangible skills in establishing a successful campaign. Woods also suggests that it is also worth trying other social media and technology that you may not be familiar with.
Reference
Woods, Bianca. “Building your own PLN: seeking new insights and ideas? Expand your personal learning network.” T+D, vol. 67, no. 11, Nov. 2013, p. 70+. Gale OneFile: Business.gale.com/apps/doc/A348998538/ITBC?u=uvictoria&sid=ITBC&xid=1010abdf.